Posts Tagged ‘Visual Brands’

Branding Purple

Purple tends to be a color that people either love or hate. A visit to Berkshire Hathaway Home Services Fox & Roach’s Kennett Square office “Brand Opening” led me to a thought-provoking conversation on the BHHS corporate brand color choice of purple. They all knew the reasoning well as it was conveyed as part of […]

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The Science Behind Design – Visual Symbiosis

Good design is simple, yet so effective! When a visual’s positive space is so cleverly designed that it reveals another visual in its reverse negative space, this is good design. Here is a good definition of negative space: “Negative space, in art, is the space around and between the subject(s) of an image. Negative space […]

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Oreo – One smart cookie’s brand

Oreo’s brand has traditionally been associated with milk and cookies, but the brand’s social media activity takes on a new face with real personality. Oreo’s 31 million-strong Facebook feed proves it. Oreo is seen looking slightly different with each update but always featuring the cookie against a white backdrop with a witty purpose. The visual […]

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Pinterest – A Brand Builder

B2C and B2B marketers are quickly seeing the potential of what a brand builder Pinterest can be. Many businesses have asked me, should we add Pinterest to our social marketing strategy? Here is where I see the value in using Pinterest for business. • Pin items to engage people. Tap into peoples emotions. Tell stories […]

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