Posts Tagged ‘graphic design’

Branding Purple

Purple tends to be a color that people either love or hate. A visit to Berkshire Hathaway Home Services Fox & Roach’s Kennett Square office “Brand Opening” led me to a thought-provoking conversation on the BHHS corporate brand color choice of purple. They all knew the reasoning well as it was conveyed as part of [...]

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The Science Behind Design – Visual Symbiosis

Good design is simple, yet so effective! When a visual’s positive space is so cleverly designed that it reveals another visual in its reverse negative space, this is good design.
Here is a good definition of negative space:
“Negative space, in art, is the space around and between the subject(s) of an image. Negative space may be [...]

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Visual Unity

Whether it is on the Web, in print or on a trade show floor, you can create a positive experience by engaging your customers visually. Graphics that are simple, colorful and evoke emotion are impactful.
Our goal is to create a sense of unity from the central message and supporting copy, photographs and logos. All three [...]

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Design Briefs Provide Focus

How do we strive to ensure the success of a design project?

We want our clients to focus in on what they want and how they want it. What do clients want?
Design Briefs can hold the answer.

They set up clear business objectives.
They help define expected outcomes of the intended project.

The designers role?
The Design Brief is [...]

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A Picture Is Worth 1000 Words

Using visual images simplifies your message and supports or often takes the place of added text. It’s shorthand for a concept or something hard to describe. 
People’s visual recognition and association is very quick. Images communicate quickly. It‘s like the saying, “a picture is worth 1000 words”. But only if it is the right visual.
Images are [...]

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Vintage Attention Grabbing Advertising

Gene Gable of writes often about vintage advertising in Scanning Around with Gene. This week his article is titled: Holy Word Balloons, Batman! This ad is an attention-grabber!

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A review of your logo design

Is it simple?Does your logo work visually in black and white as well as color?
Is it readable?Is it legible in all sizes? Will it work well at a very small size, in newsprint and on a billboard?
Is it adaptable to all graphic media?
Does it reflect your business? Is it meaningful?Logo design is the [...]

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