Advertising at its best

Key stats on the 2010 SuperBowl Ads*:

• $3 million for a one 30-second spot

• Seven 15-second spots in the game, the most since 2002

• Dot-coms were the biggest category in this year’s game with 5 minutes and 45 seconds of time, followed by autos and beer, each with 5:30

• 106.5 million viewers this year – the highest ever according to the Nielson Company

• 41 paid advertisers in the game

• A total of 66 different messages were aired

• Top four advertisers in terms of total ad time were Anheuser-Busch InBev, Hyundai, Coca-Cola and PepsiCo, accounting for 25 percent of the total paid ad time

• Two commercials from Doritos, both created by consumers, were among the top-watched spots in households with TiVo, with one ad entitled “House Rules” ranking number one and another called “Underdog” finishing fourth. Joelle De Jesus of Hollywood won $25,000 for “House Rules.”

• USA Today’s ranking named Snickers the big winner with its spot featuring Betty White and Abe Vigoda playing football.

See and vote for the 2010 Ads.

My favorites were too many to mention with Audi A3 TDI – Green Police and Snickers – Betty White at the top of my list.

Worth seeing for entertainment value: Etrade Baby – girlfriend, Bud Light Castaways, Bridgestone – Your Tires or Your Life, Doritos ads, Bud Light Asteroid, Motorola – Megan Fox, Boost Mobile – Super Bowl Shuffle, Budweiser – Bridge Out and TruTV – Troy Polamalu. Uninspiring were Dockers, Godaddy.

*Courtesy of Adweek and Brandweek