Looking Back

As we near the end of the year and look back, here is the longer view.

I admit, I have a fascination with vintage advertising and find it very entertaining. A friend of mine stumbled upon this website while whittling away at the web. (I am convinced, she is single-handedly going to see everything there is to see on the internet before she passes on.)

It appears someone has researched old magazines and created a database of ads and taglines.  …And the best part is, you can look at all the old ads!

Since we did a post on the Hertz rebranding recently, shown above is a picture of the Life Magazine, March 11, 1966 Hertz ad. What a difference 43 years makes.

The list of taglines from Life magazine ads lends insight into the mindset of the past eras.

Find a sampling of taglines such as these….

Mum Deodorant: “I sense you played tennis today”

or

Western Electric: “She must have good telephone apparatus to give you good service”

Is it any wonder these businesses no longer exist?

Read their blog, The Retro Press, All the Retro That’s Fit to Post

Here is where you will find their Gallery of Graphic Design