Archive for the ‘Social Media Branding’ Category

Oreo – One smart cookie’s brand

Oreo’s brand has traditionally been associated with milk and cookies, but the brand’s social media activity takes on a new face with real personality. Oreo’s 31 million-strong Facebook feed proves it. Oreo is seen looking slightly different with each update but always featuring the cookie against a white backdrop with a witty purpose. The visual […]

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Connecting With Your Customer In A Social Economy

Welcome to the new connection economy where making an emotional connection with your customer online is key. What can you do to help facilitate this connection? Appeal to your customer’s pain… Talking about how you’re going to help a potential buyer. Keep it short and simple… Our brains respond well to short impactful statements on […]

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Pinterest – A Brand Builder

B2C and B2B marketers are quickly seeing the potential of what a brand builder Pinterest can be. Many businesses have asked me, should we add Pinterest to our social marketing strategy? Here is where I see the value in using Pinterest for business. • Pin items to engage people. Tap into peoples emotions. Tell stories […]

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