Metaphors are representations. They represent an idea but are not the idea itself.
We use visual metaphors in design to create a familiar experience for people by focusing on ideas and objects they understand. The metaphor associates two objects that appear unrelated at first but unconsciously, the mind makes the association almost immediately. So people stop [...]

Are you using easily identifiable visual communications that connect uniquely and quickly back to your company? Are you paying attention to the way your visual brand is used across mediums? Do your website, Twitter account and Facebook profile use the same overall visual features so viewers know it is your company they are experiencing?
How can [...]

As we near the end of the year and look back, here is the longer view.
I admit, I have a fascination with vintage advertising and find it very entertaining. A friend of mine stumbled upon this website while whittling away at the web. (I am convinced, she is single-handedly going to see everything there is [...]

Using visual images simplifies your message and supports or often takes the place of added text. It’s shorthand for a concept or something hard to describe. 
People’s visual recognition and association is very quick. Images communicate quickly. It‘s like the saying, “a picture is worth 1000 words”. But only if it is the right visual.
Images are [...]