Four seconds!
That’s the amount of time you have to engage a prospects attention as they walk by your booth.
How do you achieve this? Show-stopping graphics are a great place to start.
Here are 10 Successful Strategies for Seizing Visual Impact.
1  A picture is worth a thousand words
Use photographic images. Images that evoke emotion engage people. Read [...]

How do we strive to ensure the success of a design project?

We want our clients to focus in on what they want and how they want it. What do clients want?
Design Briefs can hold the answer.

They set up clear business objectives.
They help define expected outcomes of the intended project.

The designers role?
The Design Brief is [...]

I love what I do for a living. Although it was not always called graphic design, I’ve been doing it all my life. I am truly grateful to have found a way of earning a living that keeps me motivated and spirited. Cotter Visual Communications is in its 22nd year of doing business and it [...]

Owning the color green today means environmentally-friendly.
And the latest to hop on the green bandwagon is McDonald’s. In Europe only, they are changing their traditional red backdrop for a deep hunter green — a more eco-friendly image.
About 100 German McDonald’s restaurants will use the green backdrop by the end of 2009. Some franchises in Great [...]

For those of you who are as intrigued as I am by creative ad genius, Art & Copy (2008), the advertising documentary directed by Doug Pray, was released last Friday, 5 days after the T.V. season premiere of “Mad Men”.
In Pray’s film many ad slogans and revelations are discussed with the creators and those surrounding [...]

Todays Trends – Excerpts from Graphic Design USA e-newsletter
Faith Popcorn’s BrainReserve foresees a turbulent global market searching for a new mental and spiritual anchor…“Our mindset is characterized by the Current DissedTrust. People continue to reject the “establishment” (government, commerce, religion, etc.) because they expect it to lie, cheat and abuse employees, communities and the environment. [...]