Metaphors are representations. They represent an idea but are not the idea itself.
We use visual metaphors in design to create a familiar experience for people by focusing on ideas and objects they understand. The metaphor associates two objects that appear unrelated at first but unconsciously, the mind makes the association almost immediately. So people stop [...]

Are you using easily identifiable visual communications that connect uniquely and quickly back to your company? Are you paying attention to the way your visual brand is used across mediums? Do your website, Twitter account and Facebook profile use the same overall visual features so viewers know it is your company they are experiencing?
How can [...]

Studies have proven that most banner ads start losing effectiveness after the third time a person has seen it. If visitors haven’t clicked on it by then, they probably never will. If you are spending a lot of money on advertising and purchasing hundreds of thousands of banner impressions, you will need to come up [...]

Key stats on the 2010 SuperBowl Ads*:
• $3 million for a one 30-second spot
• Seven 15-second spots in the game, the most since 2002
• Dot-coms were the biggest category in this year’s game with 5 minutes and 45 seconds of time, followed by autos and beer, each with 5:30
• 106.5 million viewers this year – [...]

Last week, I listened to Dan Hill, expert on facial coding, speak on engaging radio commercials. The concept is fascinating.
Hill refers to a study which shows that emotionally-engaging commercials deliver 8 times the ROI than non-engaging commercials. Hill’s firm, Sensory Logic, utilizes facial coding research to prove that successful advertising (engaging) is driven by emotion. [...]

What do we have to look forward to in this new decade?
Brands are now moving on from being ‘green’ to being ‘do-gooders’.
Sportswear maker Lacoste will spend $500,0000 over the next three years to help preserve the endangered Gange gharial crocodile – the same crocodile branded on its shirts. They are the first company to support [...]

As we near the end of the year and look back, here is the longer view.
I admit, I have a fascination with vintage advertising and find it very entertaining. A friend of mine stumbled upon this website while whittling away at the web. (I am convinced, she is single-handedly going to see everything there is [...]

For those of you who are as intrigued as I am by creative ad genius, Art & Copy (2008), the advertising documentary directed by Doug Pray, was released last Friday, 5 days after the T.V. season premiere of “Mad Men”.
In Pray’s film many ad slogans and revelations are discussed with the creators and those surrounding [...]

The Coca-Cola Company changed its advertising campaign slogan in 1969 from “Things Go Better With Coke”, to “It’s the Real Thing”. “I’d Like to Buy the World a Coke” was sung in advertising all over the world in 1971.
“I’d Like to Buy the World a Coke”  has an interesting story for those who recall the T.V. [...]

Gene Gable of CreativePro.com writes often about vintage advertising in Scanning Around with Gene. This week his article is titled: Holy Word Balloons, Batman! This ad is an attention-grabber!