Archive for the ‘Advertising’ Category

Branding … Good And Bad

What makes one brand successful and another a failure? Think through these brand successes and failures and you will be able to see how the many variables of change contribute to their outcomes.
Branding Successes
Icons are built over time through consistent brand experiences, and once this status is reached a company can then minimalize a mark [...]

Read the rest of this entry »

Do Logo Redesigns Always Reflect Change?

Yahoo is running a “30 Days of Change” new logo campaign. Each day in August they showcased a new design on their website, leading up to the unveiling of a new logo on September 5th. At first I thought this was meant to garner positive attention, hype and to just get people excited. Why not [...]

Read the rest of this entry »

Oreo – One smart cookie’s brand

Oreo’s brand has traditionally been associated with milk and cookies, but the brand’s social media activity takes on a new face with real personality. Oreo’s 31 million-strong Facebook feed proves it.

Oreo is seen looking slightly different with each update but always featuring the cookie against a white backdrop with a witty purpose.

The visual black/white theme [...]

Read the rest of this entry »

Which Super Bowl 2013 Ads Stink Up The Field?

Which Super Bowl 2013 ads are winners and which stunk up the field? And who turned the lights off?
There were, as always, some sexist ads
What else is new, GoDaddy leads the way again. They win the prize for objectifying women with their ad’s concept of Go Daddy’s “smart” side and “sexy” side. To them, [...]

Read the rest of this entry »

Brand. Branding. Visual Branding.

Why is a strong company brand important?
Because, it:
• Demonstrates organizational discipline
• Provides a sense of unity and guidance within an organization and to partner organizations
• Guides an organization as it naturally evolves and often, as it is forced to evolve
• Communicates without words
• Helps company leadership remain focused and inspired when needed
• Gives organizations [...]

Read the rest of this entry »

Brand > Branding > Visual Branding

Are you aware of the distinctions between brand, branding and visual branding?
Here’s a basic overview.
I have used the reference to “you” here, which can be a person, company, product or just about anything your brand efforts are focused on.
What is a Brand?
Who are you? What do you stand for? How do you differentiate yourself? You [...]

Read the rest of this entry »

Building an effective QR code campaign

What makes for a good QR code?
The most popular codes are ones that offer access to a discount or coupon or that allow people to learn more about a product or service.
Giveaways, discounts, free tickets, exclusive access all compel people to interact with and scan your code. Where you send them should provide them with [...]

Read the rest of this entry »

Best Design Practices

JCPenney’s recently launched new logo uses the lowercase letters “jcp” inside their signature box.

JCPenney says the “fresh, bold design is the most meaningful update to the Company’s logo in 40 years.” “We’ve made significant progress transforming our Company over the last several years by infusing great style into our assortments, delivering world-class customer service, and [...]

Read the rest of this entry »

Design based on a concept

Often people have a very literal idea about what they want others to see in their visual(s). It is what has meaning to them in relation to how they themselves see something, not in relation to what their customer sees and will understand. When we talk about a design (or a brand) meaning something or [...]

Read the rest of this entry »

The “F” pattern and the “Z” pattern.

When visually communicating, it is known that we create directional flow with visual elements, all with the intention of getting a message across.
Using the “F” pattern
One of Jakob Nielsen’s 2006 eyetracking visualization studies show users read in an “F” pattern on the Web.  Below is a piece we ran in a 2006  Synergist enews.

Using the “Z” [...]

Read the rest of this entry »